Chicco Style

Chicco products are designed to keep your baby secure and close, snug and nestled, while allowing you the freedom to keep up with your fast-paced lifestyle.

Trust. It infuses everything we do. Known for delighting generations of babies worldwide with Italian-inspired style and American ingenuity, Chicco USA is a leader in fashion, design, and inventiveness. By listening and collaborating with parents like you, we strive to create products that bring joy to babies and their families.

chicco fabric swatches


A fashion leader with our rich, luxurious, Italian-inspired fabrics that are both rugged and breathable, we’re also at the forefront for ergonomics and pediatrician-approved touch-point padding to keep baby’s posture comfortably and properly aligned.

Our innovative, creative weaves and the multi-hued pigments of our threads add extraordinary depth and sheen to our products, resulting in a sophisticated luxury that furthers the essential functionality.

Browse our Fashion Collections...


Our dedicated designers, inspired by their own experiences as parents, are keenly focused on safety and reliability, while engaging a sense of inventive playfulness as they develop streamlined, Italian Design and Tailoringstylish products that are as trendsetting as they are innovative in their strength of materials and physics of movement.


Old World craftsmanship meets modern practicality in our designs, as Italian-inspired sew patterns and fine attention to trims, stitching, fastenings and finishes coalesce in elegant lines and textures that are contemporary and fashion forward. The results are inspired influences from a global palate, reflecting a savvy sense of style.


Rigorously developed in concert with pediatricians and shaped by extensive research, our award-winning products are evaluated exhaustively, not only internally and through independent qualified testing facilities, but also with parents and children. It’s how we ensure confidence and trust that each new product is of the highest quality, ultra safe, best value, and appealingly stylish.

More about the Chicco company